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SiteGPT vs. CustomGPT
The best way to compare SiteGPT vs. CustomGPT: features, plans, pricing, training, installation, and more.
SiteGPT and CustomGPT both support websites, files, sitemaps, text, YouTube, cloud-source connectors, APIs, analytics, citations, lead capture, multiple models, and branded widgets. SiteGPT's self-serve plans run from $59 to $429 and include one to three agents with model-dependent message quotas. CustomGPT's run from $99 to $499 and include 10 to 25 agents with query and knowledge limits. SiteGPT emphasizes customer support and human takeover; CustomGPT emphasizes larger multi-agent knowledge deployments.
SiteGPT
Build a customer-support agent from websites, files, text, YouTube, and connected sources, with integrations, analytics, leads, and human support.

CustomGPT
Create enterprise knowledge agents from websites, documents, media, and connected sources, with APIs, citations, analytics, and branded deployment.
Pricing | |
|---|---|
SiteGPT - Pricing | CustomGPT - Pricing |
Starter$59/mo 1 agent, 400–4,000 messages/mo Growth$129/mo 2 agents, 1,000–10,000 messages/mo Scale$429/mo 3 agents, 4,000–40,000 messages/mo EnterpriseCustom Custom agent and message limits | Standard$99/mo 10 agents, 1,000 queries/mo Premium$499/mo 25 agents, 5,000 queries/mo EnterpriseCustom Custom number of agents and queries |
Training | |
SiteGPT - Training | CustomGPT - Training |
✓ Files | ✓ Files |
✓ Website URLs | ✓ Website URLs |
✓ Interact with 5000+ services | ✓ Interact with 5000+ services |
? Interact with APIs | ? Interact with APIs |
? Integrate with e-commerce | ✗ Integrate with e-commerce |
✓ Sitemap | ✓ Sitemap |
✓ Simple text | ✓ Simple text |
✓ Youtube video | ✓ Youtube video |
Features | |
SiteGPT - Features | CustomGPT - Features |
✓ Conversation History | ✓ Conversation History |
✓ Smart Prompts | ✓ Smart Prompts |
✓ Multilingual | ✓ Multilingual |
✓ Model Switching | ✓ Model Switching |
✓ Analytics | ✓ Analytics |
✓ Capture Leads | ✓ Capture Leads |
✓ Human Handover | ✗ Human Handover |
✓ Human Escalation | ✓ Human Escalation |
✓ Manual Resync | ✓ Manual Resync |
✓ Auto Resync | ✓ Auto Resync |
✓ Show Sources | ✓ Show Sources |
✗ Alternative LLMs | ✓ Alternative LLMs |
✓ Fine-Tuning | ✓ Fine-Tuning |
✗ Use own OpenAI or OpenRouter API key | ✗ Use own OpenAI or OpenRouter API key |
Installation | |
SiteGPT - Installation | CustomGPT - Installation |
✓ Website widget | ✓ Website widget |
✓ Embed (iFrame) | ✓ Embed (iFrame) |
✓ Share link | ✓ Share link |
✓ Agent API | ✓ Agent API |
✓ Agent For Slack | ✓ Agent For Slack |
✗ Agent For Telegram | ? Agent For Telegram |
✗ Agent For Whatsapp | ✓ Agent For Whatsapp |
Customization | |
SiteGPT - Customization | CustomGPT - Customization |
✓ Brand colors | ✓ Brand colors |
✓ Welcome message | ✓ Welcome message |
✓ Message input placeholder | ✓ Message input placeholder |
✓ Bubble text | ✓ Bubble text |
✓ Launcher icon | ✓ Launcher icon |
✓ Remove branding | ✓ Remove branding |
? Custom domain | ✗ Custom domain |
Agency Operations | |
SiteGPT - Agency Operations | CustomGPT - Agency Operations |
? Manage multiple client agents | ? Manage multiple client agents |
? White-label client portal | ? White-label client portal |
? Role-based client access | ? Role-based client access |
? Client dashboard on your domain | ? Client dashboard on your domain |
? Apply branding across agents | ? Apply branding across agents |
Summary | |
| SiteGPT is optimized for customer support and live escalation; CustomGPT includes more agents and larger enterprise knowledge capacity. | |
Compare alternatives | |
SiteGPT - Compare alternatives | CustomGPT - Compare alternatives |